Hey, this is
the Creative Hub

Take a journey through my portfolio and explore how creativity meets strategy in every project.

Latest Blog Posts

People remember
stories, not stats

Sell the problem you solve, not the product you make

Embracing Your Weirdness: The Path
to Creative Freedom

Writing &
Content Creation

Explore a collection of select articles that showcase my writing skills. Each piece offers valuable insights on diverse topics, with excerpts and links to the full articles for a deeper dive into my creative ideas and approach.

People remember stories, not stats

Sell the problem you solve,
not the product you make

How "Lost Highway" Changed
the Way I See Storytelling

The Path to Creative Freedom

Own It, Learn from It, Grown

Rejection Isn’t the End

Building a Culture of Respect, Clarity, and Growth

A range of interactive, downloadable resources, and video content designed to educate and empower audiences. These toolkits and videos reflect my ability to create practical, user-friendly materials that provide lasting value.

Engaging toolkit designed to inspire and mobilize young changemakers to support fundraising efforts. Crafted with compelling visuals, clear messaging, and a strategic approach—all while seamlessly aligning with brand guidelines to drive action and amplify engagement.

One Love Fundraiser Toolkit

This dynamic branding video was crafted to captivate prospective donors and reinforce the urgency of year-end appeal campaigns. Designed to inspire action, it blends compelling storytelling with striking visuals, creating an emotional connection that drives support and amplifies impact.

A World of Healthier Relationships

This multi-platform campaign was designed to spark conversation, provide education, and foster support for mental health. Tailored for various social media channels, the content balances eye-catching visuals with compelling, accessible messaging—meeting audiences where they are.
Beyond digital engagement, the materials were adapted into educational resources for workshops, ensuring a deeper, real-world impact. The goal: to empower individuals with knowledge, reduce stigma, and create a culture of understanding and support..

One Love Mental Health Awareness
Across Platforms

Social Media &
Digital Campaings

A variety of creative social media content and digital campaigns designed to engage audiences, build brand awareness, and drive conversions. From eye-catching visuals to strategic messaging, each piece reflects a blend of creativity and data-driven insights to achieve impactful results across various platforms.

This video is part of the Unhealthy Connections series, One Love’s most successful campaign to date. Strategically adapted for TV, Instagram Stories, Facebook, TikTok, Spotify, and other paid media, it resonated powerfully across platforms—driving both awareness and action.

Impact at a Glance:

• 13M+ video views in the first month
• +40% increase in social media engagement
• +45% website traffic & 3x resource downloads
• Shifted audience behavior, deepening awareness of unhealthy relationships

This campaign didn’t just spark conversation—it drove meaningful change.

Unhealthy Connections – One Love’s Most Impactful Campaign

Advertising &
Marketing Campaings

With a focus on both TV commercials and Public Service Announcements (PSAs), my work blends creativity with purpose to deliver compelling and impactful content. Whether crafting engaging TV spots that tell memorable stories or developing PSAs that raise awareness for important causes, I strive to create content that resonates with audiences and drives meaningful change. These projects reflect my ability to strategically communicate messages that inspire, inform, and leave a lasting impression.

Following the success of the Unhealthy Connections campaign, a highly anticipated fourth video was released months later to keep inspiring and educating youth about the complexities of digital relationships. By extending the conversation, this installment reinforced key lessons, ensuring young audiences stay informed, engaged, and empowered in their online interactions.

They're Not Your Friends

In the face of uncertainty, one thing remained constant—Provident Loan Society’s unwavering support for New Yorkers. This video promo, created during the pandemic, highlights the organization’s 125+ years of dedication, proving that even in the toughest times, Provident Loan stands as a pillar of reliability. The pandemic was no exception.

Resilient Through Time: Provident Loan’s Commitment to New Yorkers

OOH
Campaigns

My work in out-of-home (OOH) advertising, including branch posters and subway ads. These campaigns are designed to captivate audiences in high-traffic environments, ensuring the brand's message stands out and resonates. By combining creative design with strategic placement, I aim to create compelling visual experiences that drive both awareness and engagement in the real world.

A year after the pandemic, Provident Loan Society reconnected with New Yorkers through a bold and inclusive subway campaign. Designed to remind diverse buyer personas of their financial options, the campaign strategically placed ads in high-traffic subway stations, and subway cars driving visibility and increasing foot traffic to nearby branches. By meeting customers where they were—on their daily commutes—we reinforced trust, accessibility, and the brand’s commitment to helping the city bounce back.

"Back on Track" – Provident Loan Society's Post-Pandemic Subway Campaign

For the redesign of the New York office posters, I spearheaded a fresh and dynamic approach to branding that truly resonates with both new and existing clients. We revamped the windows and interior spaces with vibrant, strategically placed posters that feature imagery directly aligned with our target buyer personas. The inclusion of fresh visuals and an impactful new tagline was a hit, sparking positive feedback across the board. The combination of eye-catching design and relatable imagery not only enhanced the office environment but also elevated the brand's presence, leaving a lasting impression on all who entered. design and art is that graphic design solves a problem as well as being aesthetically pleasing.

Revitalized New York Office Posters - A Fresh Take on Branding

Editorial &
Print Design

Magazine Layouts

This section highlights my approach to magazine design and layout, where aesthetics meet purpose. I prioritize creating a cohesive visual narrative that guides readers effortlessly through the content. From innovative typography to thoughtful image placement, each layout is designed to engage, inform, and elevate the overall reader experience, ensuring every page is both functional and visually captivating.

The front cover design captures the essence of the theme with a bold, captivating visual that draws the reader in.

KML Front

The back cover complements the front with a clean, striking layout that invites curiosity and reinforces the magazine's message.

KLM Front Back

The table of contents design is organized yet dynamic, offering a seamless navigation experience while maintaining the magazine’s visual identity. Each page layout is thoughtfully crafted to balance aesthetics and functionality, ensuring that content is both engaging and easy to follow.

KLM Table of Contents

Photography

Where every corner tells a story, and neon signs hum alongside the skyline, Austin’s architecture is a weekend poem in steel and light. From the charm of historic facades to the bold lines of modern design, the city is a canvas of creativity.

Austin, TX - Winter 2025

Recent
Photos